Tecra Systems, Inc. releases AccuConnect 3.1

AUSTIN, TX - January 1, 2012 – Tecra Systems today released AccuConnect 3.1, an update to its industry-leading marketing and e-commerce solution that makes it easier than ever to integrate mobile applications into cross media campaigns.

With more and more consumers and businesses using smartphones to interact with the Internet, mobile and texting is an increasingly important channel in cross media marketing. AccuConnect 3.1 adds SMS Text and Call Tracking integration, giving marketers the ability to send texts and use leased phone numbers in their campaigns.

The new features are the latest result of AccuConnect’s robust customization abilities; the software can be easily extended to support mobile apps or any other custom application via web services APIs (Application Protocol Interfaces).

"This update is based on custom coding work that we did at the request of some of our customers," says Vijay Vattikonda, CTO of Tecra Systems, Inc. "It is our practice to add these new features into the general release so that everyone benefits from them."

Future releases of the software will include greater integration with social media apps like Facebook and Twitter.

About Tecra Systems, Inc.

Helping customers reach their highest aspirations is what Tecra does best. They work with customers to cultivate unrealized potential, solve unsolvable problems, and do what customers never thought possible. Founded in 1998 and headquartered in Austin, TX, the company specializes in developing software solutions that meet business and consumer needs. Best known for custom application development and integration and its flagship product, AccuConnect®, the company's technologies have been used by hundreds of corporations worldwide.

Rod Lowe

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(512) 430 – 4560, ext. 788

Tecra Systems, Inc.
9050 N. Capital of Texas Hwy., Suite 300

Austin, TX 78759