B2C Multilevel Marketing

One of the most successful companies in the direct selling industry, this Tecra customer relies on a network of 20,000 consultants to sell their products at home parties. They needed to enable their representatives to customize and send out branded marketing materials via direct mail and email.

To empower the consultants to drive increased revenue, the system had to be:


To meet these requirements, Tecra used their industry-leading AccuConnectTM platform for cross media marketing, variable data printing and e-commerce. Tecra application developers built custom automated workflows for order fulfillment and system maintenance.

Marketing agency designs
  templates with variable
content areas and uploads
  them to AccuConnect.
  Consultants log in, pick a
  template, choose variable
content, select recipients from
  their list and submit orders.
Production staff approves
  schedules, processes
  orders, manages and
updates users, lists, etc.

Getting results with AccuConnect

Home-based consultants now have a fast and convenient method for ordering customized marketing materials through a fully-integrated, web-based system that also meets the needs of the company's marketers and administrators.

Consultants enjoy access using their existing single sign-on credentials
Marketing agency ensures all materials match the company’s brand
Built-in workflows with role-based security keeps information safe


AccuConnect is written in C# using Microsoft's .Net technologies and runs on Windows Server with a SQL Server database. Many customers choose to start with the off-the-shelf software and add functionality as their opportunities grow. Tecra will host the system on their server and provide IT expertise, as needed.

About Tecra Systems, Inc.

Helping customers reach their highest aspirations is what Tecra does best. We cultivate unrealized potential, solve unsolvable problems, and do things our customers never thought possible.

Founded in 1998 and headquartered in Austin, TX, the company specializes in developing software solutions that meet business and consumer needs.